ZEN (Zeal Evolves Now)
Awaken to your authentic self and true purpose. Transform your mindset from reactive to proactive, building the foundation for sustainable growth.
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About Sheridan Richey
Executive leader, entrepreneur, and guide for awakened technologists seeking purpose-driven transformation through the ZAG Matrix framework.
My Journey
I've spent over two decades in executive leadership roles at companies like AdvancedMD, SirsiDynix, Extensiv, and Henry Schein One. I've led product development, managed M&A processes, built high-performing teams, and driven profitable growth.
But like many successful professionals, I hit a point where achievement wasn't enough. I was successful by conventional standards, but something was missing. That's when I began developing the ZAG Matrix framework.
Today, I help mid-career professionals who've achieved success but crave greater purpose. Through the ZAG Matrix, I guide them toward holistic transformation that integrates career growth with personal fulfillment.
Key Achievements
Executive Leadership
Led teams of 100+ across multiple SaaS companies
Product Development
Launched successful products serving millions of users
Growth & M&A
Managed acquisitions and drove profitable expansion
Entrepreneurship
Founded Bring It Forward Investments
The ZAG Matrix Framework
A proven system for mid-career professionals seeking holistic transformation
ACT (Activate Core Thrust)
Align your energy, relationships, and systems. Create the momentum and support system needed for breakthrough growth.
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GEM (Growth Earns Mastery)
Achieve mastery through strategic career moves, investments, and entrepreneurial growth. Master the art of compounding success.
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Our Team
Meet the talented strategists, architects, and storytellers dedicated to helping you navigate your journey of transformation.
My Mission
To help awakened technologists transform their careers and lives by providing practical frameworks, real-world insights, and a supportive community.