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ACT

Building Momentum Through Strategic Relationships

The power of surrounding yourself with people who accelerate your growth.

Jan 10, 2024
ACT

Building Momentum Through Strategic Relationships

In the ZAG Matrix framework, ACT (Activate Core Thrust) focuses on building the physical and relational foundation that generates momentum. While physical well-being is crucial, the relationships you cultivate can be the difference between incremental progress and exponential growth.

The Hidden Power of Strategic Relationships

Most successful professionals understand the importance of networking, but few truly leverage the power of strategic relationships. I've seen this firsthand in my career—the moments of breakthrough growth often came not from individual effort alone, but from the right relationships at the right time.

What Makes a Relationship Strategic?

A strategic relationship isn't just about what someone can do for you. It's about mutual acceleration—relationships where both parties grow faster together than they would apart. These relationships typically fall into three categories:

  1. Mentors and Advisors - People who've walked the path you're on
  2. Peers and Collaborators - People at similar stages who can push you forward
  3. Connectors and Catalysts - People who can open doors you didn't know existed

My Journey with Strategic Relationships

The Mentor Who Changed Everything

Early in my career at AdvancedMD, I was fortunate to work with a CEO who didn't just manage me—he mentored me. He saw potential I didn't see in myself and pushed me to take on challenges that seemed beyond my capabilities. Key Lesson: The best mentors don't just give advice; they create opportunities for you to stretch and grow.

The Peer Who Became a Catalyst

At SirsiDynix, I met a colleague who was at a similar career stage but had complementary skills. We started collaborating on projects, sharing insights, and challenging each other's thinking. What began as a professional relationship evolved into a partnership that accelerated both our careers. Key Lesson: Look for peers who complement your strengths and challenge your weaknesses.

The Connector Who Opened New Worlds

Through my network, I met someone who introduced me to the world of entrepreneurship and angel investing. This relationship didn't just open doors—it opened entire new career paths I hadn't considered. Key Lesson: Some relationships don't just accelerate your current path; they reveal entirely new paths.

Building Your Strategic Relationship Network

1. Identify Your Gaps

Start by honestly assessing where you need support:

  • What skills are you trying to develop?
  • What knowledge gaps do you have?
  • What doors do you need opened?
  • What challenges are you facing alone?

2. Map Your Network

Create a visual map of your current relationships:

  • Inner Circle: People you interact with weekly
  • Middle Circle: People you connect with monthly
  • Outer Circle: People you know but rarely engage with

3. Identify Strategic Opportunities

Look for relationships that could be mutually beneficial:

  • Who has the experience you need?
  • Who could benefit from your skills?
  • Who has access to opportunities you want?
  • Who shares your values and vision?

4. Invest in Relationships Before You Need Them

The biggest mistake I see is waiting until you need something before building relationships. Start now:

  • Reach out to people you admire
  • Offer value before asking for anything
  • Stay in touch consistently
  • Celebrate their successes

The ACT Framework for Relationship Building

A - Assess Your Current Network

Take inventory of your relationships:

  • Who are your current mentors?
  • Who are your key collaborators?
  • Who are your connectors?
  • What gaps exist?

C - Cultivate Strategic Connections

Focus on quality over quantity:

  • Identify 3-5 key relationships to develop
  • Understand what you can offer them
  • Create opportunities for mutual value
  • Be consistent and reliable

T - Transform Relationships into Momentum

Turn connections into catalysts:

  • Look for collaboration opportunities
  • Share resources and insights
  • Introduce people who should know each other
  • Create win-win scenarios

Practical Steps to Get Started

This Week

  1. Audit your network - List your 20 most important professional relationships
  2. Identify gaps - Where do you need support or connections?
  3. Reach out to one person - Someone you admire but haven't connected with

This Month

  1. Schedule coffee chats - With 3-5 people who could be strategic relationships
  2. Offer value - Share an insight, resource, or connection with someone
  3. Follow up - Stay in touch with people you've met

This Quarter

  1. Deepen key relationships - Invest time in your most promising connections
  2. Create opportunities - Look for ways to collaborate or help each other
  3. Expand your network - Attend events or join groups where you can meet new people

The Momentum Multiplier Effect

When you build strategic relationships, you're not just adding connections—you're creating a momentum multiplier. Each relationship can:

  • Accelerate your learning curve
  • Open doors to new opportunities
  • Provide support during challenges
  • Create compounding effects over time

Remember: Relationships Are Investments

The best strategic relationships take time to develop. They require:

  • Consistency - Regular, meaningful interaction
  • Reciprocity - Giving as much as you receive
  • Authenticity - Being genuine in your interactions
  • Patience - Understanding that trust and value take time to build

Your Next Step

Think about one relationship in your network that could be more strategic. What would it look like to invest more in that relationship? What could you offer them? What could they help you with? The power of strategic relationships isn't just about what you get—it's about what you become through the process of building them. In the ACT phase of your ZAG Matrix journey, these relationships become the foundation for the momentum that will carry you into the GEM phase of growth and mastery.

Ready to accelerate your growth through strategic relationships? Join our community of awakened technologists and connect with others on the same journey.

Sheridan Richey

Sheridan Richey

Sheridan Richey is a seasoned executive leader and entrepreneur who has guided multiple SaaS companies through transformative growth. With over two decades of experience in product development, M&A, and team leadership, Sheridan has developed the ZAG Matrix framework to help awakened technologists navigate their mid-career transformation. His journey spans executive roles at AdvancedMD, SirsiDynix, Extensiv, and Henry Schein One, alongside entrepreneurial ventures through Bring It Forward Investments.

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